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      <image:title>Blog - There is a Content Strategist-Shaped Hole on Your Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Visualize a Content Model with Contentful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Discovery: Content Audits, Inventories and Interviews Oh My! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Discovery: Content Audits, Inventories and Interviews Oh My! - Make it stand out</image:title>
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      <image:caption>You want money for what?</image:caption>
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      <image:title>Blog - The Attention Economy and Microstorytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Over-farming left the content fields barren</image:caption>
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      <image:caption>The article crop was bountiful that year</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/0801b632-a282-4781-9641-bc76e861edd6/3131211894.png</image:loc>
      <image:title>Content Strategy Expertise</image:title>
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      <image:title>Content Strategy Expertise</image:title>
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    <lastmod>2025-02-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/23623e87-0911-49ef-b542-e75372648b7a/3007676537.png</image:loc>
      <image:title>Content Strategy Expertise - Content Inventory - Make it stand out</image:title>
      <image:caption>Example output of a content inventory</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/e3bbd9e5-801c-4fb1-b955-8e0ba0aa0a18/content-inventory.png</image:loc>
      <image:title>Content Strategy Expertise - Content Inventory - Content inventory template</image:title>
      <image:caption>Learn more about content inventories and download a free inventory template.</image:caption>
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    <loc>https://andrewkaufmancontentstrategist.com/content-strategy-expertise/content-audit</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/1734149263343-LL4D3XD27XJLMUFQFTRV/Magnifying_glass_with_focus_on_paper.jpg</image:loc>
      <image:title>Content Strategy Expertise - Content Audit - Download a free content audit template</image:title>
      <image:caption>Learn more about how a content audit can inform your content strategy.</image:caption>
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    <loc>https://andrewkaufmancontentstrategist.com/content-strategy-expertise/competitive-analysis</loc>
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    <priority>0.5</priority>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/2ef80c0c-ab72-4f76-9405-da6a8a76b8a5/3007905965.png</image:loc>
      <image:title>Content Strategy Expertise - Content Research - Make it stand out</image:title>
      <image:caption>Content research can include tools like heat mapping, pathing data, and engagement statistics</image:caption>
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    <loc>https://andrewkaufmancontentstrategist.com/content-strategy-expertise/content-requirements</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/03f4c164-59bc-42a3-baff-ea56316c849a/2990604659.png</image:loc>
      <image:title>Content Strategy Expertise - Brand Messaging - Make it stand out</image:title>
      <image:caption>An example of a brand messaging framework</image:caption>
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    <loc>https://andrewkaufmancontentstrategist.com/content-strategy-expertise/editorial-style-guide</loc>
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    <lastmod>2025-02-09</lastmod>
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      <image:title>Content Strategy Expertise - Editorial Style Guide - Elements of an editorial style guide</image:title>
      <image:caption>Learn more about the elements that make up an editorial style guide.</image:caption>
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    <loc>https://andrewkaufmancontentstrategist.com/content-strategy-expertise/content-zones</loc>
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    <lastmod>2025-02-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/2a6aef72-d05c-4c9a-88f1-dea6020c5217/core-structure.png</image:loc>
      <image:title>Content Strategy Expertise - Content Zone Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://andrewkaufmancontentstrategist.com/content-strategy-expertise/content-modeling</loc>
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    <lastmod>2025-02-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/3e143e72-2958-49fd-9f85-eaee46d55819/3131769086.png</image:loc>
      <image:title>Content Strategy Expertise - Content Modeling - Make it stand out</image:title>
      <image:caption>A simple illustration of the relationships between content types and fields for a blog</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/97bfa59c-4b55-4756-881d-566924d3cf1a/ahscontentmodel.jpg</image:loc>
      <image:title>Content Strategy Expertise - Content Modeling - Make it stand out</image:title>
      <image:caption>A more detailed content model describing the relationship between the content types of a healthcare organization.</image:caption>
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      <image:title>Content Strategy Expertise - Taxonomy - Make it stand out</image:title>
      <image:caption>An example of how taxonomies can power tagging and filtering</image:caption>
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      <image:title>Content Strategy Expertise - Digital Asset Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Strategy Portfolio - Nagase Case Study</image:title>
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      <image:title>Content Strategy Portfolio - Nagase Case Study</image:title>
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      <image:title>Content Strategy Portfolio - Nagase Case Study</image:title>
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      <image:title>Content Strategy Portfolio - Nagase Case Study</image:title>
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      <image:title>Content Strategy Portfolio - Nagase Case Study</image:title>
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      <image:title>Content Strategy Portfolio - Nagase Case Study</image:title>
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      <image:title>Content Strategy Portfolio - Nagase Case Study</image:title>
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    <loc>https://andrewkaufmancontentstrategist.com/portfolio/atlantic-health-system</loc>
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    <lastmod>2024-12-15</lastmod>
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    <lastmod>2024-12-15</lastmod>
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    <priority>0.5</priority>
    <lastmod>2024-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/c16e3da6-378b-445e-987a-f970f1b51030/mgm-grand-hero.png</image:loc>
      <image:title>Content Strategy Portfolio - MGM Grand Website Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/c7e6bc4f-a2b8-46c0-ba87-9a5055d3f91b/Screen+Shot+2025-01-13+at+10.00.43+AM.png</image:loc>
      <image:title>Content Strategy Portfolio - MGM Grand Website Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/3203196e-8f65-4942-8c70-bf28b2c54d89/Screen+Shot+2025-01-13+at+10.26.55+AM.png</image:loc>
      <image:title>Content Strategy Portfolio - MGM Grand Website Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/a30608b6-f192-4002-936c-f3f1237226dc/Screen+Shot+2025-01-13+at+12.17.49+PM.png</image:loc>
      <image:title>Content Strategy Portfolio - MGM Grand Website Case Study</image:title>
    </image:image>
    <image:image>
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      <image:title>Content Strategy Portfolio - MGM Grand Website Case Study</image:title>
    </image:image>
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    <loc>https://andrewkaufmancontentstrategist.com/portfolio/state-farm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-15</lastmod>
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      <image:title>Content Strategy Portfolio - State Farm Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/b611417b-0f31-4bac-95bd-9717530461e9/statefarmbig2.jpeg</image:loc>
      <image:title>Content Strategy Portfolio - State Farm Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/2aff1506-291e-4794-afd0-64e7fb4779d0/statefarmbig1.png</image:loc>
      <image:title>Content Strategy Portfolio - State Farm Case Study</image:title>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-12-15</lastmod>
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      <image:title>Content Strategy Portfolio - Public Storage Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/30863829-33c9-493a-a8a7-c8521c20b49d/ps_casestudy-1.jpg</image:loc>
      <image:title>Content Strategy Portfolio - Public Storage Case Study</image:title>
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      <image:title>Content Strategy Portfolio - Public Storage Case Study</image:title>
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      <image:title>Content Strategy Portfolio - Public Storage Case Study</image:title>
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    <lastmod>2024-12-15</lastmod>
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      <image:title>Content Strategy Portfolio - SoCalGas Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/e3fd9dfc-698f-4ff8-b4ee-7345b6858cc9/socalgas-section1.jpg</image:loc>
      <image:title>Content Strategy Portfolio - SoCalGas Case Study</image:title>
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      <image:title>Content Strategy Portfolio - SoCalGas Case Study</image:title>
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    <loc>https://andrewkaufmancontentstrategist.com/portfolio/toco-warranty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62a7e5e344cef44c0e7dc312/9731f66d-30b5-4403-abd4-03caec62c99c/unnamed.png</image:loc>
      <image:title>Content Strategy Portfolio - Toco Warranty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Content Strategy Portfolio - Phillips 66 Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Strategy Portfolio - Phillips 66 Case Study</image:title>
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      <image:title>Content Strategy Portfolio - Samsung Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Strategy Portfolio - Tourism Fiji Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Content Strategy Portfolio - Loyola Marymount University Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Strategy Portfolio - CarsDirect Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Strategy Portfolio - CarsDirect Case Study</image:title>
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      <image:title>Content Strategy Portfolio - CarsDirect Case Study</image:title>
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      <image:title>Content Strategy Portfolio - CarsDirect Case Study</image:title>
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      <image:title>Content Strategy Portfolio - Internet Brands Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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