Competitive Analysis
What is a competitive content analysis?
A competitive content analysis is used to benchmark a client’s content against its primary competitors, with the goal of identifying content gaps and opportunities. Competitive content is typically analyzed against known user needs, business goals, and best practices - often using a simple scoring methodology.
In some cases, it can be helpful to review secondary competitors or brands that are best-in-class in other industries.
Why is it important to perform a content analysis?
A competitive analysis can help uncover valuable insights about how others in the client’s industry are approaching using content to engage, influence, and convert their target audiences.
Identifying areas where competitors are providing a better content experience can help Hero develop recommendations for how to improve existing content or create net-new content.
