Content Strategy Expertise
Successful content lives at the intersection of user needs, organizational goals, and digital best practices.
The elements of content strategy
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Editorial
Define the core brand messages, voice, and values that will connect with your client’s audience and differentiate you from the competition.
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Experiential
Map your audience’s informational needs across the user journey to identify content gaps and opportunities.
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Technical
Develop the back-end structure, taxonomy, and metadata that allow you to deliver intelligent, personalized content experiences.
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Operational
Plan for the people, processes, and tools needed to improve operational efficiency and consistently deliver exceptional content.
Content strategy is a process, not a deliverable
Content strategy activities, definitions, and deliverables
Content Inventory
A content inventory is a quantitative analysis that is used to understand and document the existing universe of content you have to work with.
Content Audit
A content audit is a qualitative analysis of whether content is addressing user needs, business goals, and content best practices.
Competitive Analysis
A competitive content analysis is used to benchmark your content against your competitors, in order to identify gaps and opportunities.
Content Research
Your content strategy should be informed by insights gained from content research, including website surveys, user testing, analytics, keyword research, and eye-tracking tools.
Content Requirements
Content requirements provide high-level details for updating, consolidating, or creating content to align with the project’s strategy and goals.
Brand Messaging
Brand messaging details the unique value proposition and key messages that an organization wants users/customers to understand.
Editorial Style Guide
An Editorial Style Guide is a document that helps ensure consistency in all written communications by defining a brand’s tone, style, and terminology.
Content Zone Strategy
A content zone strategy outlines the hierarchy of content based on user needs and the relevant types of content within zone.
Content Modeling
A content model is a structured framework that defines how content is organized, stored, and displayed across a website or other digital application.
Content Brief
A content brief outlines the key objectives and requirements for a content project to ensure that everyone is working towards the same goals.
Digital Asset Management
DAM Taxonomy refers to the folder structure, metadata, and tagging that helps content owners to find and manage assets.