Content Inventory
What is a content inventory?
A content inventory is a quantitative analysis of the current content on a website, including a full list of pages and their associated metadata. This information is typically captured in a spreadsheet and is often the first step in understanding the existing universe of content you have to work with.
Why should you conduct a content inventory?
The first step in developing an effective content strategy is to understand the depth and breadth of the current content on the website. By capturing this information in a spreadsheet, along with associated metadata, we can generate valuable quantitative insights, such as:
Which topics are being covered the most? Which are being covered the least?
How are topics related to each other (information hierarchy)?
Which pages have been updated most recently? Which haven’t been updated?
Which SMEs or business units are responsible for each section?
What keywords are being targeted for each page?
Which pages are performing best against established KPIs (e.g., pageviews, conversion rate)
Example output of a content inventory
Content inventory template
Learn more about content inventories and download a free inventory template.
