Content Modeling


What is a content model?

A content model is a structured framework that defines how content is organized, stored, and displayed across a website or other digital application. It serves as a blueprint for managing and delivering content effectively, ensuring that every piece of information has a clear place and purpose. Content models are especially important in content management systems (CMS), where they help dictate the backend structure and how content is dynamically presented to users.

Why should you develop a content model?

The benefits of a having a well-defined content model include:

  • Consistency: Ensures uniformity in how content is entered, stored, and displayed.

  • Scalability: Makes it easier to manage large volumes of content.

  • Flexibility: Enables content to be reused across multiple pages or platforms (e.g., websites, apps, or APIs).

  • Efficiency: Reduces duplication of effort by standardizing the content creation process.

How do you create a content model?

There are four key elements to any content model.

Content Types

These are the main building blocks, representing different kinds of content (e.g., blog posts, product pages, events, FAQs). Each type has specific characteristics and use cases.

Fields

Fields define the attributes or properties of a content type (e.g., "Title," "Author," "Published Date," "Image"). Field types can include text, numbers, dates, media, or rich text.

Relationships

Content types are often connected to one another (e.g., a blog post might reference an "Author" or "Category"). Relationships define how these connections are structured, such as one-to-many or many-to-many.

Taxonomies

Taxonomies help categorize or group content logically (e.g., tags, categories, or genres).

A simple illustration of the relationships between content types and fields

How to visualize a content model

Learn how to visualize your content model to help communicate with stakeholders.

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Brand Messaging