Brand Messaging

What is a brand messaging framework?

A messaging framework is a document that is used to align all stakeholders on the primary benefit-focused value proposition and key messages that the organizations wants users/customers to understand.

What is the benefit of having a brand messaging framework?

Clients often want to promote ALL of their key selling points and product specifications. But audiences often have a hard time taking in more than 3-4 messages at a time.

A messaging framework forces the client to decide on the highest priority messages that need to be communicated - and details how we want to articulate them in a way that is customer benefit-focused, rather than internally focused.A messaging framework can help inform top-line brand copywriting (for instance on the homepage) as well as guide what types of new content need to be created.

An example of a brand messaging framework