Editorial Style Guide
What is an editorial style guide?
An Editorial Style Guide is a document that helps ensure consistency in all written communications. Often featuring guidelines around voice, tone, style, grammar, and terminology, a style guide is an important tool for helping copywriters and other content creators accurately represent the brand and ensure consistency in messaging, terminology, and grammar. Having these guidelines in place can help prevent inconsistent copy, especially on large projects with multiple copywriters and content contributors.
What is the benefit of having an editorial style guide?
Voice, tone, and style are foundational elements of brand strategy – helping to differentiate the brand from competitors and communicating a set of values and unique personality that connects with customers and builds trust. To do this successfully, you need to be as consistent as possible in how you communicate with your external audiences.
In addition to providing guidance to copywriters, the process of aligning on the brand’s voice, tone, and style can also be an important tool for gaining consensus from stakeholders on what the brand stands for and how it wants to be perceived.
Elements of an editorial style guide
Learn more about the elements that make up an editorial style guide.
