Loyola Marymount University

One of the premier universities on the West Coast wanted to alter the way it connected with prospective students.

I started by studying their existing marketing program and content strategy to understand the effectiveness of various initiatives, identify gaps, and highlight areas of opportunity. Using third-party research and good old-fashioned creativity, I helped develop a new messaging strategy based on LMU’s essence and anchored by detailed user personas.

To put their new messaging to work, I helped them define a multi-channel media strategy (including OOH, direct mail, and digital) to roll out their message in different formats, including an iPad-optimized digital viewbook, flexible email templates, and a forward-thinking social media and digital video strategy.