NAGASE
A Rebrand 200 Years in the Making.
NAGASE is a Japan-based multinational manufacturer of electronics materials, cosmetics, health foods, chemicals and plastics. With a product and service portfolio that stretched across several industries and regions, they needed a consolidated web presence that was able to communicate their singular value proposition – and make it easy for potential customers to learn more about what they can do.
It starts with the brand
Built over centuries through acquisition, expansion, and innovation, Nagase was an organization that did SO many thing, it’s was getting hard to articulate their central mission and purpose. Working with the Japanese leadership, I help them distill the value they brought in manufacturing, innovation, and supply chain distribution into a clear and memorable messaging architecture. Starting with a authentic value proposition and leading into three key messaging pillars, we let the brand set the tone for the rest of the content on the site.