Public Storage

With over half of their traffic coming from mobile devices (and climbing), Public Storage needed a mobile-first website that made it easy for customers to find, compare and reserve storage units.

I started by performing an exhaustive qualitative and quantitative audit of their content. After years of ad hoc updates and different business units publishing content across their website, they were left with redundant, duplicate and, in some cases, outdated content that made it hard for potential customers to find the information they were looking for. From their main landing pages and help center content to their sales funnel and checkout process, I helped them update, consolidate, expand and, in some cases, completely rewrite content to more efficiently move customers through the reservation process.